iROKOtv is now on TV

Nollywood streaming
platform, iROKOtv, will now have its content
featured on StarTimes Media bouquet, placing
its two new linear TV channels on the leading
African pay TV platform. The foremost online
distributor of Nigerian movies and music is
clearly expanding its content reach, which prior to
now was strictly offered for streaming on the
internet.

With StartTimes boasting a customer base of
about 4.6 million subscribers across 14 African
countries, iROKOtv is set to further deepen its
reach in within Africa.

iROKOtv may have well over 10 million
subscribers with a monthly revenue of $350,000,
but the media platform still struggles with getting
Africans living in Africa to fully enjoy its offerings.

This is due to the relatively low internet capacity
available to a young digital community. Despite a
surge in mobile penetration, now at 85 percent,
internet proliferation still hovers around 26
percent, well below the global average of 35
percent. iROKOtv needs this deal to secure much
needed traction on a market primed to become
the next global economic hub after Asia.

iROKO Play, available in the StarTimes Basic
Bouquet, will broadcast classic Nollywood movies
from 2007 till date, with a new premièred movie
showcased each month. iROKO Plus, also
included in the StarTimes Unique Bouquet, will
show top Nollywood movies from 2011 onwards
with the addition of a brand new movie every
week. In addition, both channels will also show "behind the scenes" interviews with celebrities
and magazine shows.

Jason Njoku, the founder and CEO of iROKOtv,
explained that with digital migration spreading
rapidly throughout the continent, now is the right
time to expand distribution and move into the
Linear TV market.

The media streaming platform is the largest
licensor and distributor of Nollywood movies with
over 5000 licences of Nigerian films under its
collection.